For many years, decades, even, satellite TV and cable TV have been in the houses of most families, providing a primary and common source of entertainment. Nearly every home has had some subscription to cable or satellite TV, and even more homes have televisions in them. It is of little wonder that in the past several years things have been evolving when it comes to our entertainment. The rise of Netflix and Hulu have witnessed the fall of Blockbuster and other popular places to rent movies which have coexisted with cable for many years.There is some debate going around about how streaming television services will affect other more traditional TV providers, and while some say the end of cable is eminent others argue that cable will be around for a while longer.
Netflix is really the leader and primary aggressor against cable. It rose up in 2007 and by 2012 Netflix had a customer base of 27 million people. After Netflix appeared on the scene Hulu and Amazon Instant arrived as competitors against Netflix. One of the biggest reasons for the success of companies like Netflix rests in the number of people who spend time on the internet. Another important factor and connection in this entire equation is the way devices our evolving so that people can enjoy internet on their flat screen TVs and are not reduced to a mere laptop. Through gaming devices and blue ray players people are able to watch Netflix and Hulu on their television screens.
The truth of the matter is that gradually people are giving up cable TV and satellite TV and moving on to options like Netflix. As the interest moves towards alternatives to cable, technology changes in a way to support these developments, competitors blossom, and in general the world of entertainment adapts and conforms. Although the change is gradual, and there are still a vast majority of people who pay for cable, change has nevertheless been the trend.
One area in which a more drastic change can be observed is the very small percentage of people who now get their TV over the air by antenna directly from a local TV broadcast station. The percentage has dropped to below 10 percent recently. This has had a very bad impact on channels like CBS who once received payment from Time Warner, but Time Warner ended up dropping CBS because they didn’t want to pay as much as CBS had in mind.
Even though it seems bleak for cable TV, the majority of people still have cable alongside internet TV. Some people argue that cable TV is not near its end because it can still provide certain things which Netflix, Youtube, and Hulu can not yet compensate for. They cannot, for example, stream live events such as sports. There are some sources who actually argue that the future of cable is still very much alive, and that its survival will depend primarily on industry regulation. As an example, even though Comcast has lost a lot of its clients recently, it has actually seen an increase in profits. Cable TV and satellite TV still offer the most diversity and they are still in demand, and so far, it looks like things will stay relatively the same.