The Importance of Professional Development
With the believe that successful integration and overall sustainability of media literacy education into core academics depends on the teachers’ understanding of and enthusiasm for the core media literacy principles, Just Think, with leadership from the AMLA, provided participating MEAL teachers with over 40-hours of professional development and individual coaching. During the spring and summer intensive sessions prior to their implementation year, teachers explored media literacy key principles and developed media production skills.
Media literacy was a new territory for the majority of the program teachers. In preliminary interviews, a few reported that they were familiar with the term but none of them had any previous professional development experience in media literacy and very few of them recalled any media literacy activities they had conducted with students in the past.
Just Think employed a media literacy education methodology that was inquiry based and characterized by constructivist teaching. Using the questions of the approach now codified by the AMLA’s Core Principles of Media Literacy Education (AMLA 2007), teachers practiced media analysis that emphasized open-ended questioning, as opposed to subscribing to pre-set “truths”, and developed strong sense critical thinking skills in which critical thinking skills are applied to all texts, not just ones with which they disagree.
Although teachers were given sample lesson plans and a copy of the media education guidebook, Changing The World Through Media Education (Rosen, Quesada, Summers, 1998), they were not bound to this curriculum. In fact, the professional development approach stressed the \integration and customization of media literacy into all areas of core academic curricula (math, science, language arts and social studies) wherever the teachers saw fit.
There was no minimum amount of time for them to conduct intervention activities. Instead, they were encouraged to follow semester guidelines. For example, first semester guidelines were to introduce media literacy to students (defining media, media analysis and deconstruction), implement a lesson using digital cameras and graphic design software, and have students create slide show presentations using digital cameras and digital video editing software.
A major component of the professional development as well as the program itself was the merging of media literacy theory and practice through the use of technology tools to construct media. Just as writing is an essential part of tradition print literacy, the production of media is an essential part of media literacy. Now, more than ever, media and digital technology are paramount in the lives of young people.
Using technology tools in production activities provide a way to engage students in learning core subjects in an arena that is both familiar and stimulating. Through hands-on projects, students become creative producers and active participants in their own learning.
Starting with more traditional forms of media, teachers learned principals of graphic design and how to use digital still cameras, scanners, and digital imaging software (Adobe Photoshop Elements) to create print projects such as posters, magazine covers and brochures. Scaffolding upon these skills, teachers learned how to combine still images, text and music and/or voice to create slideshow presentations using digital video editing software (Microsoft Movie Maker).
Again, building upon skills, teachers then learned basic video production techniques using mini-digital video cameras, microphones for music and audio recording, and digital video editing software. Teachers learned technology in steps that were practical for in-school use and easily reproducible for students. Throughout each phases of learning new technology skills teachers were able to practice reinforcing critical thinking skills.
As they produced media, the Just Think coaches highlighted teachable moments as they arose. In addition to graphic design, slideshow and video production skills, MEAL teachers also mastered blogging skills and set up a web log for personal reflection and one for use as a basic web site for their class.
Throughout the professional development workshops, time was dedicated to brainstorming and developing ideas for lessons that integrated media literacy and media production elements into the teachers’ standards-based curriculum. Teachers were able to work with their peers as well as Just Think curriculum specialists to develop appropriate lessons ready for classroom implementation.
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